Marketing Coordinator 

Leading fitness brand created by Kari Pearce seeks a Marketing Coordinator. 

Do you love marketing? Do you love fitness? 

Here's your opportunity to combine your two passions and work for Kari Pearce’s PowerAbs, one of the fastest-growing fitness brands in the United States.

The parent company of PowerAbs, M. Gordon Publishing Group, Inc. (MGPG) was founded in 1995 and has a history of building businesses around expert knowledge. The company currently has a position available for a Marketing Coordinator.

This is a marketing role not to be missed! With over 300,000 customers in over 150 countries worldwide, this is a great opportunity to join an organization with a great reputation and exciting expansion plans over the next 12-18 months.

Kari Pearce’s PowerAbs Marketing Coordinator will play a key role in supporting all marketing efforts across the brand while driving and implementing the day-to-day operational workflows and operations.

Our ideal candidate will be a highly organized Marketing professional looking to join our rapidly growing marketing team. You will act as the right hand for the Senior Vice President of Marketing and Operations. 

You will be responsible for the coordination and execution of our marketing initiatives, activities, and campaigns company-wide. This will include digital marketing, social media communications, and customer relations.  

We are looking for a detail oriented, self-starter who is eager to make an impact in a fast-paced environment.

The ideal candidate jumps at the opportunity to take the initiative for projects and will have exceptional 

interpersonal and project management skills.

This is a remote role, working on East Coast time beginning at 08:00 

Key Responsibilities:

• Assist the VP of Marketing and Operations in managing integrated marketing campaigns offline and online across departments and teams. 

• Assist with Content Marketing

• Assist with Digital advertising especially implementation and coordination of creative assets

• Social Media marketing, primarily Instagram and Facebook

• Coordinating with the Email and SMS team in list growth and optimization

• Project Management skills coordinating multiple marketing campaigns

• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

• Liaise across departments to guarantee planning, execution, and monitoring of marketing activities

• Stay up to date with marketing trends relevant to the brand for ensuring campaigns and promotions are relevant within each market

• Maintain awareness of best practice in D2C techniques/tools to achieve successful campaigns and promotions

• Ensure marketing initiatives are clearly communicated and executed across departments

• Edit, review, and QA all marketing materials, including emails, social posts, and landing pages 

• Maintain and coordinate all communications and media materials

• Create and maintain marketing documentation and presentations

• Identify opportunities for continuous improvement across marketing and operations initiatives

• Continually develop new skills and expertise in marketing to increase knowledge

Essentials:

• Comfortable managing multiple high visibility projects with a demonstrated ability to meet tight deadlines

• Best practices in direct-to-consumer marketing

• Excellent organizational skills and attention to detail

• Demonstrable quantitative, analytical, and problem-solving skills

• A team player who can contribute both collaboratively in groups and autonomously

• Strong communication skills, both written and verbal

• Proficiency in marketing automation technology and a willingness to learn new platforms.

• Proficiency in Social Media platforms

• Strong project management skills

• Ability to multitask and prioritize projects based on deadlines

• Demonstrate ability to work independently on multiple projects and work collaboratively with a team.

To apply for this role please submit your CV as well as a portfolio of previous work such as previously created content and channels that you were managing to naomi@mgordonpublishing.com

Job Type: Contract position 

Schedule: Remote role, working on East Coast time beginning at 08:00 

Compensation: DOE

Benefits (Available after 90 days):

• Bonuses

• Health, dental and vision insurance

• 401k plan 

• Profit-sharing plan

Experience:

• At least 2-4 working for a successful direct-to-consumer or direct response company or digital agency