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Gym Sale Guide


It's time to take the next step in your business journey: selling your gym! Being prepared and organized is critical to a successful sale. Our guide lays out all of the essential steps needed to complete this process efficiently and confidently, leaving plenty of room to reap lucrative rewards. Early planning and understanding where buyers are looking will be important information on how best to position yourself throughout the transaction - ultimately leading you toward success at every turn.


How to sell your gym: Prepping for the sale

Selling a gym isn't just about getting the best price; you'll also need to focus on your big-picture goal and plan accordingly. To ensure success, it's essential to have an overview of each step in the process and post-sale considerations. With careful planning upfront, you can confidently make decisions that will put you closer to achieving long-term objectives.


You will need to explain the reason you want to sell your gym.

The first question a prospective buyer will ask you is, “why do you want to sell?”. You could decide to move on to new ventures, move to another part of the country, or maybe sell the gym to finance your next project. Perhaps you’re just tired. There are no wrong answers unless you are not truthful about why you want to sell. If you are dishonest about why you want to sell your gym, you could be setting yourself up for legal troubles by being dishonest with this financial transaction. Not only do you need to tell the prospective buyer why you want to sell, but on any website or service you use to list your business for sale, you will also need to answer that question.



Terms you need to know.

Asking Price - The total asking price of the gym for sale.

Gross Revenue - All income the gym received before any cost-of-sales or expenses have been deducted.

Cash Flow - Arrived at by "starting with your net (before tax) profit. Then, add back in any payments made to the owner, interest, and any depreciation of assets." For example, if the net profit before taxes was $100,000 and the owner was paid $100,000, then the cash flow is $200,000.

EBITDA - Earnings Before Interest, Taxes, Depreciation, and Amortization.

Inventory - The value of the merchandise, raw materials, and finished and unfinished products which have not yet been sold.

FF&E - Your furniture, fixtures, and equipment that will remain with the gym, such as your front desk, office items like printers, or a couch in your common area.


Get organized and know your numbers.

Get your fitness business ready to hit the market with confidence. Get a handle on crucial financial details, such as liabilities, gross sales, and net income growth trends compared to industry standards. Analyze how many gym members you have and use those figures for reliable projections of where your finances are headed so that when it comes time to sell, buyers will understand what's at stake in terms of profitability down the line!

At this point, you will be working to document your Gross Revenue.

The first step to determining a gym owner's gross revenue business income is to collect their financial records. These records should include all income statements, balance sheets, and cash flow statements. This will allow them to understand how much revenue they are bringing in and what expenses are associated with their business running. Additionally, they should keep track of any money that goes out for marketing, advertising, or other costs related to running the gym.

The second step for a gym owner to determine their gross revenue business income is calculating their profit margin. This can be done by subtracting all expenses from total revenues and dividing that number by total revenues. This will show the percentage of profits the gym makes from its operations. Furthermore, this calculation can also be used to help identify areas where costs might need to be reduced to increase profits.

Lastly, the gym owner should use financial ratios such as return on capital employed (ROCE), return on equity (ROE) and return on assets (ROA) to measure their performance over time and compare it with other gyms in the area or industry. These ratios will show how efficiently they generate returns on invested capital and can provide important insight into how well they manage their finances.


Now, you need to know your cash flow.

The first step in determining the cash flow business income of a gym owner who wants to sell their gym is to calculate the current value of their assets and liabilities. To do this, they should take an inventory of all assets, such as equipment, furniture, and fitness classes they offer. They should also record any liabilities they may have, such as loans or leases that still need to be paid off. Once the total value of assets and liabilities has been determined, the difference between them can clearly indicate the business's overall financial status.

The second step is to assess how much money is coming into the gym from customers regularly. This will help determine what kind of income can be expected from selling the gym. To do this, gym owners should look at how much their members pay for monthly memberships and other services like personal training sessions or group classes. They should also look at other sources of revenue, such as corporate sponsorships or special events hosted by the gym. Knowing how much money is coming in each month can give an idea of what kind of income could be made from selling the gym.

Finally, it's vital for gym owners to take into account potential costs associated with selling their business, such as broker fees or legal fees related to closing down operations if necessary. Additionally, some costs may be associated with repurposing certain parts of the business or disposing of certain items that are no longer needed when it comes time to transition ownership. Taking these expenses into account when calculating cash flow business income will give a better understanding of what kind of profit can be expected from selling a gym.

You will need to know two more terms and numbers to get ready: your Inventory and your FF&E. Inventory will be the value of the gym equipment, machines, merchandise, raw materials, and finished and unfinished products that have not yet been sold.

It pays to plan ahead. From refinancing and debt repayment to liquidating minority interests, cash offers the flexibility you need for adjustments - if necessary or desired. Even without any significant transactions, incomplete records can quickly halt any business sale. 


Get a team to help support your sale.

Selling a gym can be an intimidating prospect. After all, you've likely never done so before, and the outcome is too important to get wrong! That's why enlisting professional help for this endeavor is essential – with their expertise in buying and selling gyms. Having people on your side who are experienced in both buying a gym and selling a gym will be a fantastic asset for this process. They'll ensure your experience runs as smoothly as possible whilst yielding maximum profits along the way. PushPress has dedicated support for gym owners who want to sell their business with THIS PUSHPRESS ASSET.


What's your gym actually worth?

You’ll start to gain ground on selling your gym by exploring the actual market value of your gym with specialized assistance from an expert in gym valuations. Compared to a retail business, the value of a gym is vastly different, so working with someone who understands the difference and has experience with buying and selling gyms is imperative to a profitable sale. Uncovering what buyers are ready to offer for it today is critical when considering how and when to sell your fitness facility. Having an experienced team on your side who is experienced with gym financials will help you understand what your business is actually worth. Often, it may not have the valuation you think. Or, your team can find the real-world value and be able to position you to receive more than expected. 

When business owners are trying to sell their gym, it is essential first to understand the actual market value of the facility. Working with an expert in gym valuations is essential to ensure that you accurately assess what buyers may be willing to pay for your gym. Because the value of a gym is significantly different than a retail business, specialized knowledge and expertise are necessary to uncover what potential buyers might offer for it. Additionally, having an experienced team that understands the financials associated with gyms will help you gain insight into the actual value of your facility.

One way to determine how much a potential buyer may be willing to pay for your gym is by researching similar gyms in the area that have recently sold. Comparing sales prices can give you an idea of what yours could potentially go for in the current market climate. Additionally, look at factors such as the size of the facility, location, and amenities offered when analyzing these past sales. You should also consider any local or national trends that may affect the value of all gyms in your area.

Another factor that affects a gym’s sale price is its current financial health. If you have kept careful records and documented expenses and revenue, then this information can be used as leverage when discussing potential sale prices with buyers. Your buyers will want to know about your operational costs and any debts or liabilities associated with running the business to get a better idea of what kind of profit they expect from purchasing it. Additionally, suppose you have built up membership numbers and developed a solid customer base over years of operations. In that case, this can also increase your facility's perceived value among potential buyers.

It will also be beneficial to provide documentation regarding any improvements or upgrades made to equipment or services during your gym ownership. Buyers will appreciate knowing that they won’t need to make significant investments right away after purchasing your facility if there have been recent renovations or added features included already. Having proof such as receipts and warranties can further demonstrate any additional value that has been added to the business since it was established.

Lastly, consider hiring professionals who specialize in negotiating sales transactions when determining how much money you could receive from selling your fitness center. Furthermore, consulting legal counsel when looking into potential contracts between yourself and buyers could help protect both parties should any disputes arise during closing negotiations over sale price or other terms included in agreement forms regarding ownership transfer procedures and liabilities protection measures after the purchase has been made official. 


How do you list your gym for sale now that you know your valuation?

Listing your gym for sale is exciting when you decide to list it, but where do you list a gym for sale? There are lots of websites where you can list a business to be sold. Often, these sites have hefty fees to do so. They also are not niche-specific, so your gym will be listed under the guy who is trying to sell his restaurant and above the guy selling a gas station. Using these sites will not get you in front of only your target audience, which means you will need to list it on multiple sites to try and find someone who is specifically looking for a gym to purchase. Another drawback to using these sites is that you have to make your gym for sale public to the world. As gym owners, we worry that news about selling our fitness business could scare members or cause drama with other gym owners in our community. Maybe another local gym owner will see your gym is for sale and start marketing to your members, and if they convince any to come over, your valuation could drop due to lower monthly income. This can be a big concern.

However, you’re now in luck. Gym Jobs has a dedicated gym marketplace specifically for you to list your gym for sale. As a part of our platform, we can list your business anonymously, so anyone interested will have to sign an electronic NDA to receive the information. Businesses often rely on non-disclosure agreements (NDAs) to ensure that sensitive information remains confidential. An NDA also called a confidentiality agreement, establishes an airtight bond between the parties involved and guarantees important data will not be shared with any other individuals or organizations outside of these negotiations. With NDAs in place, businesses can freely engage in discussions without the risk of competitors taking their ideas away from them. Everyone who comes to our Gym For Sale page will be your direct target audience. They know how to run a gym, understand the valuation, and are now looking at your listing. 



How to structure a Gym for Sale post on

Start making the post like you would a typical job. On the product, click Gym For Sale."

The job type to use is "Gym For Sale."

The category is "Gym For Sale."

Copy and paste the below information into your post with the relevant information added.

About the Business

  • Website: [Insert Website Link]
  • Asking Price:
  • Gross Revenue:
  • Cash Flow:


  • Address: [Insert Address]
  • City:
  • Year Established:

Real Estate

  • Owned / Leased:
  • Building Sq. Ft.:
  • Lease Expiration: [Insert date if leased]



Assets being sold include but are not limited to:


Market Outlook / Competition


Growth & Expansion


About the Sale

      • Reason for Selling:
      • Training / Support offered:
      • Financing Offered:



You have an offer. Can you negotiate?

When a gym owner receives an offer to buy their business, they must decide whether it's in their best interests to accept. Negotiating the sale of a gym business can be a complex process, as there are multiple factors to consider before accepting an offer. The ideal negotiation should ensure that both parties are satisfied and that the deal is equitable and fair. To do this, the gym owner should approach any buyer with clear expectations and understand what they want out of the deal.

Before engaging in negotiations, the gym owner should comprehensively understand their business’s value and assets. This will help them to set realistic expectations for any potential buyers. They should also assess essential variables such as current and past performance, customer loyalty, staff retention, location, and market conditions. Armed with this information, the gym owner can then determine how much money they would like to receive from a sale and how long they would be willing to commit to secure an agreeable deal.

The next step is for the gym owner to invite buyers who are likely interested in making an offer. This could include members of the local community or other gyms looking for expansion opportunities. During initial conversations, it is important for both parties to ask lots of questions so that everyone clearly understands each other's goals before entering into formal negotiations. Once both sides have expressed interest in proceeding further, it is time for formal negotiations where terms can be discussed more deeply.

During these negotiations, the gym owner should make sure all terms are clearly outlined in writing so there can be a clear understanding later. A contract should include details about ownership transfer arrangements (including payment schedules), retirement plans or benefits for existing staff if applicable, any warranties or guarantees on equipment or services offered by the seller, and obligations related to maintenance or repairs post-sale. Additionally, legal advice may be necessary throughout this process so that all parties involved understand their rights and obligations under relevant laws when selling or buying businesses in particular jurisdictions.

Finally, once both parties agree on all relevant terms associated with selling/buying a business—such as price points—it is essential for them to discuss contingencies around unforeseen circumstances which may arise during transition periods after both sides have agreed upon the closing day; such contingencies could include representations made by sellers as well as warranties provided by buyers with regards quality standards which must be met after completion of the transaction. After these steps have been taken with care and diligence by all involved parties negotiating the sale of a gym business will hopefully result in mutually satisfactory outcomes for everyone concerned - buyer confidence will hopefully increase, resulting in a positive brand reputation perpetuated over time due to successful transactions being completed successfully between respective stakeholders within industry sector moving forward!

How to transfer ownership now that the gym is sold.

When transferring ownership of a gym to a new owner, there are a few key steps that the gym business owner should take to ensure a smooth transition. First and foremost, the current owner should reach out to the new owner and set up an initial meeting to discuss all the sale details. This is where the legalities will be discussed, such as signing a sales agreement, which outlines the terms of sale and other important information related to the transfer of ownership. During this process, it is also beneficial for both owners to exchange contact information to keep each other in the loop throughout their respective transactions.

Next, it is important for both parties involved in the sale to take care of any outstanding debts or obligations that the current business owner may still hold. This could include paying off any remaining loan payments or credit card balances owed by them in relation to running their business. Additionally, if applicable, they should ensure that any remaining liabilities are taken care of before officially transferring ownership. Doing so will help make sure that there are no financial repercussions for either party down the line.

Finally, once everything has been settled and all documents have been signed by both parties involved in this transaction, it is time for some paperwork! The current gym business owner must get all documentation related to their gym ready for transfer: this includes their lease agreement with their landlord; any permits and licenses needed from local governments; proof-of-ownership forms; contracts with clients; inventory records; contracts with suppliers; employee files; company policies and procedures manuals; insurance certificates; bank statements; accounting documents (such as tax returns); marketing materials (such as brochures); website details (including domain registration); and any other relevant documents associated with running their business.

Lastly, it may also be necessary for both parties involved in this transaction to draft a formal letter announcing that ownership has been transferred from one party to another. In many cases, this can be used as evidence against future legal proceedings involving either party. After all is said and done and all documents have been exchanged accordingly between two parties involved in transferring ownership of a gym business, congratulations! The entire process has been completed successfully!