Tapout was started by three friends selling t-shirts out of their cars in Southern California in 1997 and quickly grew into a leading brand synonymous with the Sport of Mixed Martial Arts and the UFC. In 2015, Tapout rebranded, broadening its fitness approach beyond MMA, to revolve around motivation, discipline, and determination.

 

At the same time, Tapout partnered with World Wrestling Entertainment (WWE) and became the Official Fitness and Training Partner of WWE. This partnership gives Tapout tremendous reach and instant recognition because of the popularity or WWE, its stars such as John Cena, Alicia Fox, and Charlotte Flair, as well as its events and television shows such as Total Divas, WWE Raw and Wrestlemania.