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Crunch Fitness

Founded in 2016, Fitness Ventures is now one of the fastest growing and top performing franchisees in the Crunch Fitness system. Fitness Ventures currently owns and operates 22 locations in various states with several more in development, and is one of the largest holders of territory rights in the Crunch system, with nearly 100 territory development rights throughout the United States.

In March of 2020, Prospect Hill Growth Partners took a majority ownership stake in the company. Prospect Hill is an established, Boston area private equity firm focused on operational value creation in middle-market growth companies. Founded in 1995 as J.W. Childs Associates and rebranded to Prospect Hill Growth Partners in 2019, we continue to focus on consumer and healthcare services.

Crunch Fitness is one of the leading fitness brands in the High Volume, Low Price, big box, fitness space. Originally founded in 1989 in New York City, Crunch is best known for infusing fitness and fun with its proprietary group fitness classes. Crunch Fitness locations offer one of the largest strength training areas in the industry and also provides such amenities as group fitness, ride studio, HIIT classes, personal training, hydromassage and tanning, all under one roof.

The No Judgments Philosophy is a point of view that promotes diversity and acceptance; that creates a warm, welcoming environment for members; and that puts members at ease where other gyms don’t. At CRUNCH there is a premium placed on individuality because we recognize that there is no one type, no one way and no one goal. Because the CRUNCH brand is so compelling, because our No Judgments Philosophy is so resonant and because the value we offer is so apparent—our members find our value proposition hard to pass up.

As an organization, Fitness Ventures has established a culture that is focused on providing a member experience that is second to none—but just as importantly we focus on ensuring that our team members are provided a work environment where they can be successful. Our team members are charged with making a difference in that members life every day. Regardless of the goals that they have set for themselves while at CRUNCH—we want to help them on their personal fitness journey.