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You sucked at staffing your MMA gym in 2022. Here's how to be better at it in 2023.

You sucked at staffing your MMA gym in 2022. Here's how to be better at it in 2023.

The best hiring strategy for your brazilian jiujitsu gym is to be attracting the top BJJ coaches BEFORE you need them. When you’re always sourcing coaches, you are guaranteed to be able to fill a role with someone who is qualified and ready to be an asset to your BJJ gym.  




Step 1: Think about future growth


If you wait until you must fill a vacancy, you're setting yourself up for a difficult few weeks or months trying to fill a role when a new BJJ coach or new employee is needed. If a brazilian jiujitsu coach leaves or you have to let them go, the time needed to hire and train a new BJJ coach or staff member is going to put stress on yourself, your current team, and your business, possibly even your personal life from the unexpected stress. 

Create a spreadsheet of your BJJ coaches and staff in their current roles, for the roles they want to advance to, the roles they show potential they could advance to, and future roles you will need to fuel your business growth. 

When you create your spreadsheet and list the BJJ coaches who want to advance, this is the opportunity to think about who on your team can replace them in their current roles. The BJJ coach that moves up into the new roles will need a new hire to fill that space, or a new fire if you do not currently have someone who can move up to replace a MMA coach. 

Step 2: Make Sure The Website And Social Media For Your Brizilian Jiujutsu Gym Is A Great Representation


After you have your listing set up on GymJobs, you need to focus on the forward-facing image of your BJJ gym. Go through your social media channels, and your website to make sure your content is what you yourself would want to see if you were considering a position. Every potential new BJJ coach will be thorough in trying to learn everything possible about your community, if there is potential for growth and if they would fit in. A shortcut you can take in this step is by using a website built by PushPress specifically to grow your studio and have a great visual appeal, making sure your brand is always optimized for growth. 

When BJJ coaches start seeing the job ads we place all over the internet for your BJJ gym, potential BJJ coaches will start going to your website and social media to see if you could be a good fit together. A great coach will be turned off by a bad web presence.


Step 3: Build your BJJ gyms company and hiring profile

Even if you are not currently hiring, you should always be sourcing resumes. On the job post, you can easily state that you are not currently hiring, but always looking for the right candidate for when a role does need to be filled. This enables you to always be collecting resumes from great potential BJJ coaches that have already expressed interest in working for you for when a position does open, or you may even find the perfect coach that you decide to hire before your local competition does!


When you do have a need for a BJJ coaches you now have a file ready of qualified coaches who have already expressed interest in working with you. Now, you're hiring like a million-dollar business. 

Step 4: Learn How To Write Job Posts That Get Attention

When quality BJJ coaches start looking at career options, they are going to have almost unlimited options, especially if they are willing to relocate. The top and most profitable BJJ gyms do not hesitate to bring in the absolute best candidates to work in their gym. So if you have an amazing BJJ coach in your local area you are considering hiring, and they are actively looking for a new position, you are not just competing with the gym up the road, but the gym 5 states over and often even BJJ gyms in other countries. 

Your job post needs to market much more than an opportunity to work, you need to market how amazing your community is, the advancement opportunities, the perks, and anything else that can help you show you are an amazing place to work. Don’t make the mistake of thinking an opportunity to work is enough, if you do, you are giving your competition a chance at taking an asset that would be valuable to your business growth. 

Don’t hesitate when you find an BJJ coach who will be an asset

A great BJJ coach will not be looking for a job for long. Keep in mind there are hundreds of gyms continuously sourcing resumes on GymJobs, so when you find the perfect BJJ coach that can fill a needed role, or be an amazing asset for your fitness business, chances are other BJJ gyms are already considering the teacher at the same time you are.