The best hiring strategy for your yoga studio is to be attracting the top teachers BEFORE you need them. When you’re always sourcing teachers, you are guaranteed to be able to fill a role with someone who is qualified and ready to be an asset to your yoga and mindful community.
Step 1: Think about future growth
If you wait until you must fill a vacancy, you're setting yourself up for a difficult few weeks or months trying to fill a role when a yoga teacher or new employee is needed. If a yoga instructor leaves or you have to let them go, the time needed to hire and train a new teacher or staff member is going to put stress on yourself, your current team, and your business, possibly even your personal life from the unexpected stress.
Create a spreadsheet of your yoga teachers and staff in their current roles, for the roles they want to advance to, the roles they show potential they could advance to, and future roles you will need to fuel your business growth.
When you create your spreadsheet and list the yoga instructors who want to advance, this is the opportunity to think about who on your team can replace them in their current roles. The yoga teacher that moves up into the new roles will need a new hire to fill that space, or a new fire if you do not currently have someone who can move up to replace a yoga teacher.
Step 2: Make Sure Your Yoga Studio Website And Social Media Is A Great Representation
After you have your listing set up on GymJobs, you need to focus on the forward-facing image of your yoga studio. Go through your social media channels, and your website to make sure your content is what you yourself would want to see if you were considering a position. Every potential new yoga teacher will be thorough in trying to learn everything possible about your community, if there is potential for growth and if they would fit in. A shortcut you can take in this step is by using a website built by PushPress specifically to grow your studio and have a great visual appeal, making sure your brand is always optimized for growth.
When yoga teachers start seeing the job ads we place all over the internet for your yoga studio, potential yoga teachers will start going to your website and social media to see if you could be a good fit together. A great teacher will be turned off by a bad web presence.
Step 3: Build your yoga studios company and hiring profile
Even if you are not currently hiring, you should always be sourcing resumes. On the job post, you can easily state that you are not currently hiring, but always looking for the right candidate for when a role does need to be filled. This enables you to always be collecting resumes from great potential yoga teachers that have already expressed interest in working for you for when a position does open, or you may even find the perfect teacher that you decide to hire before your local competition does!
When you do have a need for a yoga teacher you now have a file ready of qualified teachers who have already expressed interest in working with you. Now, you're hiring like a million-dollar business.
Step 4: Learn How To Write Job Posts That Get Attention
When quality yoga teachers start looking at career options, they are going to have almost unlimited options, especially if they are willing to relocate. The top and most profitable yoga studios do not hesitate to bring in the absolute best candidates to work in their studio. So if you have an amazing yoga teacher in your local area you are considering hiring, and they are actively looking for a new position, you are not just competing with the studio up the road, but the studio 5 states over and often even yoga studios in other countries.
Your job post needs to market much more than an opportunity to work, you need to market how amazing your community is, the advancement opportunities, the perks, and anything else that can help you show you are an amazing place to work. Don’t make the mistake of thinking an opportunity to work is enough, if you do, you are giving your competition a chance at taking an asset that would be valuable to your business growth.
Don’t hesitate when you find a yoga teacher who will be an asset
A great yoga teacher will not be looking for a job for long. Keep in mind there are hundreds of studios continuously sourcing resumes on GymJobs, so when you find the perfect yoga instructor that can fill a needed role, or be an amazing asset for your fitness business, chances are other yoga studios are already considering the teacher at the same time you are.