Skip to main content
Blog > Fitness Sponsorship

How to Become a Sponsored Fitness Athlete: The Ultimate Guide (Updated for 2023)

How to Become a Sponsored Fitness Athlete: The Ultimate Guide (Updated for 2023)

Have you ever wondered how your favorite fitness athletes became sponsored? It's not just about hard work and winning competitions. Athletes at all levels, from local gym competitions to the CrossFit Games, have the opportunity to secure sponsorships. But it's important to understand that sponsorships are not given out as rewards for athletes' hard work. It's all about the return on investment (ROI) for the sponsoring fitness companies. So, how can you become a sponsored fitness athlete and provide value to the sponsoring company? Here's the ultimate guide to securing sponsorships.

To Become a Sponsored Athlete You Must Think Like a Business Owner

To secure a sponsorship, you need to understand that you are essentially an independent contractor offering a service to a fitness company. That service is providing exposure for the company through your social media, competitions, and other events. As a business owner, the company wants to see a positive ROI. It's not just about putting their logo on your shirt or showcasing their product during an event. You need to provide a strategy for how you will help the company generate revenue.

Develop a Plan If you Want To Be A Sponsored Athlete

Before you start reaching out to potential sponsors, you need to develop a detailed plan that outlines how the sponsoring company will benefit from the partnership. Some important questions to consider include:

  • How will the company receive a positive ROI?
  • How many people will you get their product in front of before the event?
  • How will you market their business on social media?
  • How many followers do you have on social media, and what is your engagement rate?
  • How will you represent them at the event?
  • How will you represent them after the event?

Approach Potential Sponsors Who May Benefit From Sponsoring An Athlete

Once you have a solid plan, it's time to start approaching potential sponsors. Make a list of fitness companies that align with your values and that you would be proud to represent. Start by introducing yourself and expressing your interest in working with them. Then, share your plan for how you can provide a positive ROI for the company. Be sure to highlight your accomplishments and how you can provide value to the company. Remember, you are essentially selling yourself as a service, so you need to be confident in your abilities and what you bring to the table.

Once You Are Sponsored,  Follow Up and Build Relationships

Once you have secured a sponsorship, it's important to follow up and build a relationship with the sponsoring company. This includes providing regular updates on your progress, showcasing the company's product on social media, and going above and beyond what is required in the sponsorship contract. This will help you establish a long-term relationship with the company, which can lead to additional sponsorships in the future. Can Help

If you're an athlete looking for sponsorship opportunities, can help. By creating a profile on our site and selecting that you are looking to add value to fitness businesses, you can increase your visibility and connect with potential sponsors. This is a great way to showcase your skills and provide value to companies looking to grow their brands. It is also incredibly helpful if you focus on a specific niche of the fitness industry so you can target the brands who you fit with. 

In conclusion, becoming a sponsored fitness athlete is not just about hard work and winning competitions. It's about providing value to the sponsoring company and showing them a positive ROI. By thinking like a business owner, developing a solid plan, approaching potential sponsors, and building relationships, you can secure sponsorships and take your athletic career to the next level.