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In order to be successful, your fitness gym needs to have a strong brand. A brand is much more than just a name or logo—it's the complete package of everything that makes up your business, from the way you answer the phone to the way you design your marketing materials. If you're planning on rebranding your gym in 2022, here are a few tips to get you started. 1. Do your research. Before you even begin thinking about what your new...